How To Create An Authentic Employer Brand E-book
Posted by: Katherine Mc Sweeney - 10.06.22
Businesses of every industry and size are feeling the effects of The Great Resignation. And everyone from marketing to HR are being asked what’s going to solve it, from employee engagement to recruitment.
That’s why we’ve created our latest eBook. To give you the tools to create a brand your employees love and talent seeks out. But first, what’s The Great Resignation?
What is The Great Resignation?
This buzzword was coined in 2021 to describe the huge swathes of people leaving their jobs post-pandemic. There are loads of reasons this has happened, people want a more flexible routine, they’ve moved home, they’ve had time to reassess their career goals, or they simply fancy a change.
How to stop your business being affected
We don’t have to tell you that you can’t stop every employee wanting to leave your business. But what you can do is create a great employer brand.
This is about creating an enviable culture and reputation alongside amazing work. It takes time and energy, but when you get it right it can mean much higher retention and the best talent coming to you.
Our eBook is here to give you an insight into what it takes to create a great employer brand, from sustainability, to culture, to authenticity. And when you get these things right consistently, it’ll make people want to stay with you.
Here’s a sneaky peek:
- The core challenge and why businesses are seeing such a shift
- How to create an employer brand and EVP
- Examples of brands getting it right
- Step-by-step process to develop an EVP
- Top tips to a successful employer brand
- The future role and importance of employer brands