Health And Beauty Industry Trend Report 2022

Posted by: Fiona Barber - 02.08.22

Health & Beauty Trend Report

From progress made in sustainability and inclusion to the rapid rise of tech, find out what’s changing the face of the health and beauty industry – and how brands can adapt and thrive.

The top trends you’ll read about in this report are:

  • Sustainable solutions are cleaning up
    The health and beauty industry is one of many sectors facing an eco-reckoning to commit to more sustainable practices.
  • Beauty beyond boundaries
    The global beauty landscape is changing as campaigners call for greater inclusivity and better representation.
  • How tech is changing the face of beauty
    Digital tools embraced by the beauty industry during Covid are here to stay. Skin microbiome analysis and DNA-based insights are set to disrupt.

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Here are our top three Health and Beauty insights

Bio Tech Beauty

Biotech beauty is booming

COVID-19 impacted consumers’ view on the efficacy of purely natural products, and the preference for proven, effective products will continue, giving biotech beauty a strengthened following.

Perfectly personalised

Be it anti-ageing, oil reduction, hydration or enhanced skin tone matching, consumers want bespoke products that answer their skincare needs in a single perfect solution.

Deeper than skin deep

Consumers will take self-care routines to another level by more closely tracking what impact internal and external factors have on their skin.


We’re always on hand to help you implement the latest trends into your content, creative, photography and beyond. Check out how we created full-volume content for PZ Cussons’ full-scale targeted campaign.

Explore our services page for more info and get in touch here.