Pizza Hut: Feeding a content-hungry audience

Posted by: Andy Weir - 01.02.22

Pizza Hut Content Campaign


As temperatures rise, Pizza Hut’s sales dip. It was time to feed their content-hungry audience with a range of lifestyle shots, GIFs and videos of core pizza and Unilever ice cream ranges. Then fire them across social, email and press office to build brand awareness.


The content was planned for July – Nov 2021 targeting key UK audiences, including: families, sports fans, gamers, TV lovers and students.

We crafted result-smashing content for key moments like World Cup, National Ice Cream Day, bank holidays and Halloween. Occasions we knew pizza-loving people would resonate with.

In a five-day shoot, our specialist team of photographers, stylists and producers captured a feast of shots using 144 tubs of ice cream and 39 pizzas:

  • 12 unique stills
  • 10 GIFs
  • 6 videos with copy animation.