“The Challenges of a CMO” Webcast
Posted by: Amanda Mulquiney - 01.09.24
CMOs are facing more challenges than ever before. From content production to maintaining brand consistency and quality, making optimum use of budget, plus navigating the latest in technology and AI’s future impact on content production and more.
Add it all up and it can really put the pain in campaign.
We’ve heard it time and time again from our clients and dealt with it ourselves. That’s why we’ve created our latest content series dedicated to Challenges of a CMO. And as part of it, produced our latest webcast.
Sit down with our team and their super experienced guests as they grab a mic and share their perspectives.
EVENT DETAILS
When: September 10th @ 10AM (United Kingdom (GMT+1)*
Where: Online Webcast
Panel:
- Helen Jeremiah, former CMO of Boots UK & Ireland
- Tina Fegent, Global Marketing Procurement Consultant
- Andy Weir, Chief Client Officer, Ride Shotgun
- Stephen Kenwright, Strategy Director, Ride Shotgun
- Danny Austin, Technology Director, Ride Shotgun
You’ll get the powerful trifecta of a CMO, procurement and agency perspectives in this one hour webcast.
THE PANEL
HELEN JEREMIAH, former CMO of Boots UK & Ireland
Helen is an experienced CMO, having worked across many disciplines including marketing, customer strategy, global brand marketing, product development and insight. She loves working in both large organisations, where change is needed, or small start-ups where everyone rolls their sleeves up and gets stuck in. An innovative leader who drives global business and brand growth, with expertise in data-driven marketing and creating world-class campaigns. She has led successful business change and transformation and has a passion for developing and nurturing strong teams. She is a mum to two gorgeous girls and is currently renovating an old farm.
TINA FEGENT, Global Marketing Procurement Consultant
Tina Fegent is a leading marketing procurement expert with over 30 years of experience. She founded her consultancy in 2006, helping brands optimise their marketing budgets. She works for clients such as Primark, Ferrero, SSE, Ralph Lauren and AG Barr. Tina is recognised for pioneering marketing procurement in the marketing industry and is a frequent speaker and advisor on marketing procurement strategies and best practices.
ANDY WEIR, Chief Client Officer, Ride Shotgun
Andy has 25 years’ experience in the industry working with organisations such as HSBC, Unilever and PlayStation. He set up his own agency in 2010 and created one of the regions most respected agencies, winning international awards and regularly featuring in ‘Best Companies’ lists. In 2022 Andy was one of the founding members of Ride Shotgun and has been integral in building the business internationally to over 200 people and £15m turnover in under three years.
STEPHEN KENWRIGHT, Strategy Director, Ride Shotgun
Stephen is strategy director at brand activation and creative content agency, Ride Shotgun.
He’s a keynote speaker – giving more than 100 talks in ten countries, and has judged multiple awards. Before joining Ride Shotgun he founded #SearchLeeds. It became the north’s largest digital marketing conference, attracting 2,000+ people yearly. He also founded search-first creative agency, Rise at Seven which over three years grew revenues to more than £7m, hired 110 people and opened offices across the UK and America. Previously Head of Digital Pendragon PLC and strategy director at performance marketing agency Branded3.
DANNY AUSTIN, Technology Director at Ride Shotgun
Danny is the Technology Director at Ride Shotgun, leading a multidisciplinary team of developers. With 18 years in the industry, his background is in architecture and product design, specialising in technical problem-solving and solution building. His expertise lies in developing technical workflows and maximising both efficiency and quality within content production. One of his biggest achievements is accompanying Autodesk on a product tour across the USA to demo their use of software on a massive project in Abu Dhabi.
WHAT’S IN IT FOR YOU?
This webcast is for you, if you want to learn about…
MAXIMISING CONTENT PRODUCTION ON A BUDGET
Strategies they’ve used to produce high-quality content – even with limited resources and shrinking marketing budgets.
MASTERING MULTI-CHANNEL CONTENT MANAGEMENT
Approaches they’ve found effective for managing content across diverse channels and regions, all while maintaining brand consistency.
BALANCING INTERNAL AND EXTERNAL RESOURCE
Optimising content creation by finding the right balance between in-house teams and external agencies.
ALIGNING CREATIVE VISION WITH OUTPUT
The common pitfalls in the creative process and aligning output with initial expectations to achieve marketing goals.
HARNESSING THE POWER OF AI IN MARKETING
How AI is transforming marketing, from practical applications to enhancing efficiency and innovation in your strategies.
SO, ARE YOU IN?