NetSuite (Oracle)

Blurring the Line Between Physical and Digital Marketing

Sometimes you need to put something real into a prospective client’s hands, but how do you bring them back into your digital lead funnel?

  • AR
  • Digital
  • Content

EXPECTED

NetSuite wanted to break through the noise in a crowded market by delivering something tangible to prospective clients, something that stood out from the sea of digital content. The goal was clear: to create a physical touchpoint that would seamlessly pull prospects back into their digital lead funnel. They needed a solution that not only delivered key information about their growth in EMEA but also engaged their audience in an innovative way that transcended traditional marketing boundaries.

DELIVERED

We knew that the magic would happen by blurring the line between physical and digital marketing. So, we designed a beautifully crafted newspaper packed with insightful information about EMEA growth, and we took it a step further by embedding augmented reality (AR) interactions throughout the publication. Readers could dive deeper into the content through their iOS and Android devices, experiencing localised and adapted messaging in four key languages.

The AR features weren’t just for show – they linked back into the digital world with embedded analytics, ensuring every interaction could be measured and analysed, bringing real value back to NetSuite.

EXCEEDED

The result? NetSuite didn’t just capture attention – they captivated it. By bridging the physical and digital realms, we created an experience that was both memorable and measurable. The innovative AR interactions not only engaged audiences but also provided NetSuite with in-depth performance metrics that connected the dots between print and digital. This project didn’t just blur the lines between physical and digital marketing – it redrew them, setting a new standard for how brands can engage and convert prospects in the modern marketing landscape.

NetSuite were able to:

  • Provide insightful information around growth in EMEA regions in a beautifully designed newspaper.
  • Localise and adapt the newspaper and AR app across those regions by translating the messaging into four key languages.
  • Engage audiences on iOS and Android devices with innovative and unique AR interactions.

Join the dots between newspaper and in-app performance metrics with a measurement framework.

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