BP

EXPECTED

BP, a giant in the oil and gas industry, set its sights on an ambitious new frontier: electric vehicle (EV) subscriptions. The goal? To diversify beyond traditional revenue streams and carve out a substantial share in the rapidly growing EV market. This innovative service had the potential to reach multi-billion-dollar levels, but first, BP needed to prove and scale the concept. That’s where we came in. The challenge was to create a compelling go-to-market (GTM) strategy that could attract, convert, and retain customers in a highly dynamic and competitive environment.

DELIVERED

We partnered with BP to bring this groundbreaking service to life, crafting a comprehensive GTM strategy from the ground up. Our approach covered every stage of the customer journey, from lead generation to conversion, ensuring BP could capture and maintain market interest. We also embedded our team within BP’s Advanced Mobility Unit (AMU), a pioneering division operating with the agility of a start-up. This close collaboration allowed us to integrate our strategic marketing expertise directly into the heart of BP’s operations, driving faster decision-making and greater agility.