Solgar

Energising global content for The Bountiful Company

Working across two of their leading global brands – Solgar and Nature’s Bounty – we hooked the brands’ audiences with a culturally considered, omnichannel approach.

  • Digital
  • Content

The Bountiful Company thrives in the sweet spot between nature and science – creating new ways for people to live healthier lives through a range of nutritional supplements. They needed a partner with the brand experience and content capabilities to elevate a more premium look and feel.

Working across two of their leading global brands – Solgar and Nature’s Bounty – we hooked the brands’ audiences with a culturally considered, omnichannel approach.

Nurturing a loyal audience

From helping Solgar to celebrate its 75-year anniversary to launching Menoprime (hormone-free support for women) to transforming the brand’s look and feel, we’re fully invested in creating content to match the strength and quality of their products.  

People who buy Solgar products are huge advocates of the brand – so when it came to telling the brand story, it made sense to tell it through the lens of some of their biggest fans. 

Powering global campaigns and transforming brands is our kryptonite. We created a content franchise for Solgar by telling the #solgarstories of brand advocates through beautiful films, used across digital and as TV idents. A smart framework and structure meant any global territory could pick up and plug in localised content for maximum customer engagement. 

Our team also provide the social and digital content that is provided to International markets to support NPD, Campaign as well as seasonal content to stay relevant throughout the year.

Giving Nature Bounty a competitive edge

Nature’s Bounty UK needed to define a new market positioning to match its challenger brand status. Our team gave the brand a new Creative Direction across digital and OOH to appeal to the younger (16+) target audience.  

We incorporated stunning lifestyle photography, gave each category a distinctive palette, and offered tempting prizes, including a trip to Ibiza. Our content calendars led with editorial and calendar moments and ended with products to make keep tov conversational and engaging. All this was delivered through delicious video and photography content – including a mix of illustration, stills and video to keep the content fresh.

The results

‘Create once, use often’ is our mantra, achieved through careful planning and a strategic approach to content creation. We’ve helped launch products and created in-store POS, brand films, photography for Amazon and more; our content is localised in various territories and seen worldwide. It has revolutionised the social channels and web content of both brands.