Creating a brand Homebase felt at home with

A joined-up brand journey with specialists at every step

  • Brand
  • Digital
  • Campaigns
  • Content

Homebase wanted to turn their business around with a full rebrand, a suite of brand assets and content creation across the board ready for the key spring trading period. The aim was to drive brand awareness and consideration in the category. Under two weeks after the first meeting we’d put together a team of specialist strategists and content creators who couldn’t wait to get the job started.

Specialists at every step meant we could work together seamlessly, so work was delivered as quickly and efficiently as possible. We produced everything from emails and social creative, to TOV and brand guidelines, to interiors and PR. Plus SEO-optimised content working across all channels, carving opportunities to create effective content to stretch budgets further as we went.

Working side-by-side with the internal team was more important than ever in this project. We put ourselves at the heart of the challenge by placing a team in Homebase’s head office. That way we could work faster, smarter and better from planning to production.

The results?

We helped Homebase from a loss to profit-making business. We’re continuing to support them with everything from brand activation to their future goals and ambitions. We’ve also now started to work with Bathstore, another arm of the company. Watch this space!

Here’s what they had to say about the Ride Shotgun team:


The team at Ride Shotgun quickly understood the business objective and just what is required to drive greater brand awareness.

Ian Penny , Business Unit Director of Room Solutions

Find out more about our strategy team.