Staring great design in the face

Producing a video during lockdown to show how MOO is changing the face of sustainability.

  • Digital
  • Campaigns

When MOO worked out how to make sustainable facemasks from recycled t-shirts we helped them convince the general public of their efficacy through an engaging video that featured compelling evidence by safety experts at Arco.

It’s amazing to think that back in 2006 the print industry was gated. Affordable, accessible print was hard to find for the general public. Then along came MOO. Providing great quality print at lower prices and making it more accessible through new technologies and the reach of the web.

Fast forward to today and MOO are still striving to make print and paper better than ever before. One way they’re doing that is through their sustainable approach to non-surgical face mask design. Very 2021.

The face of sustainability

MOO could see the environmental problems being caused by the sudden explosion of use in single use plastic face masks. They decided to tackle this head on and designed a face mask entirely made of paper from recycled t-shirts. This genius design is made from a single sheet that can be printed to make it totally customisable, is 100% recyclable and just as effective as non-surgical plastic face masks in reducing the spread of COVID-19.

However, these innovations and materials were also the biggest barrier to purchase. Customers needed convincing that a paper mask could reduce the spread of respiratory droplets as effectively as its plastic counterparts.

Turning to the experts

When MOO asked us to create a video, we knew we needed safety experts to verify the story. So, together with MOO we partnered with the Quality & Technical Standards team at Arco and RIT to carry out a series of evaluations on the efficacy of the masks. We made this a key part of the video introducing MOO’s paper mask to market.

A video in four parts

The video told the whole story in a short and compelling way but was also designed to be easily broken down into three smaller parts for use on social media. Each section covered a key part of the story – the problem, the solution and evidence, and a guide to using the masks.

The video sets were styled in MOO’s brand colours, so that the video would dovetail into their identity seamlessly. And, as the U.S. was to be the core market for the masks, an energetic North American dialect was chosen to provide the voiceover.

The end result? An engaging and informative piece of video content that proves the credibility of this clever little product beyond doubt.