PZ Cussons Beauty

Full volume content creation for leading beauty brands

On-brand assets, on-time for full-scale targeted campaigns

  • Brand
  • Digital
  • Campaigns
  • Content

PZ Cussons Beauty has created some of the world’s best-loved beauty and healthcare brands including St. Tropez, Sanctuary Spa and Charles Worthington. So, as you can imagine, they have a lot of content and campaigns to create too – with varying budgets. They needed a partner with the scale and flex to deliver smarter, easier, better content creation. And we were just the agency for the job.

As the lead content agency for the hair and beauty brands we’ve supported all major campaigns from brand initiatives, to product launches, to relaunches. No matter what the brief, our production team delivers on-time, on-budget and on-brand content, engaging audiences across the globe.

We’ve successfully uplifted sales every time through creative propositions and multi-channel content creation, production and activation. Including helping Charles Worthington launch their biggest ever product restage to date.

Bringing it at their biggest ever launch

Charles Worthington came to us to launch their biggest ever product range. A multi-product range, for a multitude of audiences, over multiple channels, all with a super quick turnaround. And we got right on it.

This is how we roll. Our full team of specialists got right to work creating everything PZ needed. From a visual category architecture, through to bringing the products to life, to the features and benefits.

Our team worked hand-in-hand with PZ to plan every last asset for every range over the next six months. Our content specialists advised and planned which content would be most effective for which channel and why. Our production team created guidelines and then brought the products to life in inspiring and innovative ways beyond the client’s expectations – tailoring to each core audience as they went.

Whether it was animated gifs, short-form video or beautiful still imagery, our team consistently innovated and pushed the brand look and feel forward to maximise engagement, inspiring retail partners and ultimately driving sales.

The result?

We smashed it, delivering exactly what PZ needed for their launch on-brand, on time and on-budget. Our scale and flex meant our specialist team created a huge amount of assets that would work cross-channel for maximum impact. And not only that but beautifully shot with creative flair too.

Here’s what the client had to say:

Ride Shotgun quickly ‘got’ our brands and now inherently understand how the look and feel of content should vary across our portfolio. We’ve found them more creative and better at delivering on our brief than some big-name, big-price agencies. No brief is ever out of scope, despite the variety of budgets we have to work with, and when needed their turnaround times are phenomenal! The Ride Shotgun team is a dream to work with, always bringing positivity and a can-do attitude to the table, and our planning meetings, shoots, and even editing processes are always full of fun while managing to be incredibly efficient!