NetSuite (Oracle)
A Fresh Approach to ABM
We turned a simple mailer into a 720% ROI, proving that creativity knows no limits.
- AR
- Campaigns
- Content
EXPECTED
Oracle NetSuite teaming up with Deliciously Ella – a move that’s anything but ordinary. Our task was clear: they wanted to elevate their account-based marketing (ABM) game by creating a campaign that was anything but ordinary.
DELIVERED
So how did we achieve that? With an out-of-the-ordinary direct mailer that not only highlighted the collaboration between Oracle NetSuite and Deliciously Ella but also ensured engagement that converted leads to long-lasting connections.
We knew that standing out in the crowded ABM space required something special, so we teamed up with Deliciously Ella to create a direct mailer that offered a true taste of success. Recipients weren’t just handed information – they were given an experience. A unique QR code led them to a video showcasing how Oracle NetSuite powered the growth of Deliciously Ella’s business. To sweeten the deal, we included a Deliciously Ella treat, a splash of Fever-Tree tonic, and for the first 50 respondents, a sleek Papier notebook – perfect for jotting down notes in their next big meeting.
EXCEEDED
The results were nothing short of extraordinary. The mailer didn’t just meet expectations; it smashed them, delivering a staggering 720% ROI that continues to grow. This success story didn’t stop there – it sparked a wave of excitement that led to three more direct mailers, each strategically designed to target specific industry verticals. This campaign didn’t just blend business with pleasure – it redefined what ABM success looks like, setting a new standard for engagement and conversion.