Making Black Bottle whisky an experience

Brief

Black Bottle whisky’s new Alchemy Series was more special than your average spirit and the brand wanted to make sure everyone knew it. They asked us to create a four-month interactive social content plan to do just that. Launching the range to target consumers ‘The Experience Seekers’.

Work

We mapped out polls, competitions and interactive posts to gather data for audience segmentation – later used to create new flavours. We also encouraged sharable user generated content with #TellTheAlchemists.

To get the show on the road our specialist team of creatives, photographers, stylists and producers created cinemagraphs, gifs and stills. Then crafted them into our result-smashing content plan.

We also added new elements of animation to introduce the ‘Alchemy Vault’ based on the brand’s heritage, iconic bottle design and unconventional flavours.