The steer
Enjoy an insight into our work, culture, opinions and everything in between.
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Thriving in the changing health and beauty landscape
The face of the beauty industry is changing rapidly. Like many sectors, beauty is facing an eco-reckoning to commit to more sustainable practices; calls from campaigners for greater inclusivity and better representation are being amplified loud and clear; and the rise of more advanced technology is inspiring new innovations.
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5 Ways Content Marketing Fuels Brand Growth
Conquering quality content marketing is the ultimate skeleton key for unlocking brand growth. Read how to get it right across multiple channels.
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Health And Beauty Industry Trend Report 2022
What's changing the face of the beauty industry? Our 2022 Health and Beauty report delves into the statistics, trends, and strategies to guide the way forward.
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Usage rights: Are they past their sell-by date?
The content industry is changing and budgets are shrinking. It’s time to do things a little differently.
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How to use interactive tools for lead-gen
Interactive content is twice as effective at converting visitors than static content. But what type of tool will generate the best leads and data for your brand and how can you make it stand out?
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5 Awesome Employer Brands (and what we love about them)
A good employer brand can help businesses compete in their industry, establish credibility and recruit, retain and engage the right people. But a great employer brand can have candidates queuing at your door.
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How To Create An Authentic Employer Brand E-book
Retain and win the best talent with our latest downloadable e-book.
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The HFSS ad ban: 6 Ways Brands Can Thrive
The HFSS delay has given brands more time to prepare. Find out what new brand-building opportunities are on the table for food and drinks brands.
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Two nominations in The Drum Chip Shop Awards 2022
We’re excited to announce that we’ve been nominated in not one, but two Chip Shop Award categories this year!
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How to source vintage interiors for sustainable set design
Sourcing vintage interiors for film sets and shoots doesn’t have to be costly. Learn how to find hidden gems and bag a bargain with insight from our styling team.
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HFSS legislation changes | A new recipe for marketing?
What fresh ingredients will brands need ahead of junk food ad changes? Read our tips for success.
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Content? Tailor it. Scale it. FUSE it.
FUSE is our modular content, asset automation tool. It creates thousands of unique branded assets in a time-efficient, cost-effective and easy to use way.
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Interior Design Trend Report 2022: What’s hot right now?
We’ve put together our 2022 Interior Trend Report asking the big questions in the wake of Covid and the dawn of new ways of living and working.
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Introducing our new starters
This month has been a busy one for Ride Shotgun, we’ve had a raft of new starters and we thought it was about time that we introduced them!
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Ideal Home Show 2022: Interior and garden trends
Intrigued by suede-effect walls and conker pods? Read what interior and garden trends our styling team discovered at Ideal Home Show 2022.
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Celebrating International Women’s Day 2022
To celebrate International Women’s Day 2022 we asked some of our team what empowers them and what can be done to break the bias in the drive towards an equal future. Here are their inspirational stories.
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Meet our Chief Growth Officer
Richard has recently joined us as Chief Growth Officer and will head up the growth team, check out what he'll be getting up to in our latest update
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Bolstering our strategic offering – welcome Sally Rushton
We recently welcomed Sally Rushton to the team. She joins as our new Strategy Director heading up the strategy team and all things Ride Shotgun proposition-related.
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Making Black Bottle whisky an experience
Black Bottle whisky’s new Alchemy Series was more special than your average spirit and the brand wanted to make sure everyone knew it. They asked us to create a four month interactive social content plan to do just that. Launching the range to target consumers ‘The Experience Seekers’.
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Making people gaga for Gaia Baby
Hera Furniture had a new range of Gaia Baby nursery furnishings. They needed impactful digital content to shout about the new colourways in the heirloom collection. So, they brought in the experts to create a bespoke, adaptable lifestyle environment made for mass content creation.
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Pizza Hut: Feeding a content-hungry audience
As temperatures rise, Pizza Hut’s sales dip. It was time to feed their content-hungry audience with a range of lifestyle shots, GIFs and videos of core pizza and Unilever ice cream ranges. Then fire them across social, email and press office to build brand awareness.
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Making waves with Amanda Holden x Charles Worthington
25 years of Charles Worthington is a big deal. One they wanted to celebrate by partnering with much-loved celeb Amanda Holden. A tight turnaround and a trusted brand left us raring to make waves for such an iconic pairing.
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Agency merger creates strategic content powerhouse
Leeds based Cry Havoc and Sheffield based Born + Raised have merged to create an exciting agency proposition. The move will firmly establish them as one of the UK's leading strategic content creation agencies.
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How a Content Hub Can Revolutionise Your Digital Marketing (if you do it right)
We dig deep into what a content hub is, why this structure helps your content succeed and the results a well-executed hub could help you achieve.
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Filling Your Funnel: The Importance of Content at Every Stage of the Buyer’s Journey
Find out why paying attention to your content marketing funnel is more important than ever, and how to make content count in your buyers’ journey.
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Review your agency roster – are you doing enough?
There are lots of uncertainties hanging over us all at the moment, but as a marketer I’m willing to bet one of your biggest worries is an internal question you keep coming back to – Am I doing enough?
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It’s Officially Great Here… Again! One of Campaign’s Best Places to work
Born + Raised have featured in Campaign magazine's Best Places to Work list for the third year in a row! Operations Manager and Mental Health First Aider Tamaris takes us through how we managed to maintain a great workplace during the pandemic.
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4 tips to kickstart your reactive marketing
Megan explains the difference between reactive and proactive marketing as well as giving 4 simple tips for you to make the most out of your reactive marketing.
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Why “Making do” is not a campaign strategy
Andy sets out 10 key questions to ask yourself to make sure you're not compromising when it comes to your marketing campaigns.
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