Extending the Value of your Content

Posted by: Fiona Barber - 15.11.22


They say it’s the little things that make a difference. And this is never more true than when it comes to marketing.

That’s why we developed Ride in 5: a series of bite-sized, five-minute reads that break down industry challenges, insights and trends providing oodles of inspiration for new ways of thinking and doing – helping ambitious marketers make their life easier.


Keeping up with the increasing desire for content is challenging for many marketing teams.

Marketers need to tap into more efficient content production methods to ease the load, while attracting, engaging and delighting existing and protective customers.

A simple way to do this is squeezing the most value out of every opportunity and repurposing existing content. By extending your content’s value and creating different formats, you can produce more content quicker.


Feeding content-hungry audiences is vital for improving brand loyalty and creating leads and revenue. In fact, organic traffic remains one of the main drivers of website traffic.

It’s cost-effective too, content marketing generates approximately 3x as many leads and costs 62% less than traditional marketing. 

By expanding, refreshing or a reformatting content, you can reap the rewards of reaching a wider audience – all with less effort than starting from scratch. 

It also opens up an opportunity to reinforce your message, reestablish your authority on a subject and enhance page rankings.


There are plenty of ways to extend the value of your content to reach and engage new and existing audiences, boosting rankings.


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