Packaging Design

Packaging design isn’t just about aesthetics; it’s a strategic powerhouse that can set your product apart. It’s that “make-or-break” moment when a shopper chooses your brand over the competition. At Ride Shotgun, we can help you to supercharge your packaging design, grab attention and boost sales.


We’re a curious bunch of creative innovators and game-changers. As such, we’re always open to new ways of working to help you create high-impact designs built from market insight and strategy to help get you noticed and boost sales online, in-store and on the shelf.

Our multidisciplinary team of designers specialise in crafting meaningful and distinctive packaging that stands-out. So you don’t stand still.


Shoppers take a mere 5-7 seconds to decide on a purchase in-store. It’s a lightning-fast decision, often influenced by packaging design. When your retail packaging stands out and captivates, it’s a game-changer for brand perception. We’ll work with you to  discover your biggest selling factors. This could be your ingredients, brand values or a distinctive tone of voice.

We always make this the star of the show on your packaging design.

Take a look at our photography clients, Fudge – who always get their packaging on point!


A winning pack design means being unmistakably Visible, Recognisable and Desirable! To kickstart the design process we always ask the question: “What makes you different?”, “How can we use this to connect with your audience?” and “What’s your story and why does it matter?”

The most successful and memorable brands have stories that are re-told. Once we know the story you’re trying to tell, we can amplify and incorporate this into our thinking to create impactful designs, that last.



From pack briefs to print concepts, fine tuning and scamp visuals, we’ve got you covered! Our team of Account Directors, Graphic Designers, Photographers and Art Directors are with you from start to finish to ensure a seamless process. From inception to production, you’re in good hands with experts at every step!


From food and drink giants such as Premier Foods and Distell, Hair and Beauty heavyweights like PZ Cussons, and leading retailers such as Asda and Homebase, we have the knowledge, experience and expertise to create impactful packaging that’s impossible to resist.

New product launch on the horizon? Time for a packaging refresh?

Our specialist packaging design team create high-impact designs, steered by market insight and strategy to help get you noticed and boost sales.

Got a project? We’d love to hear more about it and discuss how we can help.

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  • Festive Packaging Trend Report 2024/5

    It’s Chriiiiiiiistmas! Only kidding. But with the gift packaging market soaring to a reported £21.9 billion in 2023, it pays to stay ahead in the design game. That's why we're releasing our free 2024 Festive Packaging Trend Report, full of insights from industry experts and our very own packaging team.

    Read post
  • 10 Steps to Create Stand Out Packaging Design

    Packaging design isn't just about aesthetics; it's a strategic powerhouse that can set your product apart. Learn how to outshine the competition with these top tips!

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We think big strategically, go big creatively and deliver big in production. All in one place

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