Drumming Up Success: Two Award Nominations!
Posted by: Jess Chambers - 07.11.23
DRUM ROLL PLEASE…We are thrilled to announce our shortlisting for not ONE but TWO categories across ‘Paid Search’ and ‘Best Metaverse Company’.
THE ANNUAL DRUM AWARDS FESTIVAL
The Drum is gearing up for its annual Awards Festival. During the two-week-long event, they will host 15 award ceremonies recognising creative brilliance across the advertising and marketing industry.
With 700 judges from the global advertising community now having deliberated over a record number of entries, Gordon Young, Editor-in-Chief at The Drum, said: “The Drum is now the second largest and fastest growing marketing platform in the world, so we are ideally placed to make the award-winning work and the people behind it famous…
Entries to this year’s awards exceeded all expectations, while deliberations on who should be crowned winner in each category proved challenging for our panels of judges. Congratulations to all nominees!”
‘PAID SEARCH CATEGORY’ NOMINATION FOR HSBC CURRENCY ZONE CAMPAIGN
Alongside PHD Media.
Ride Shotgun’s always-on content, search and social expertise informs our strategies while our passion for pushing creative boundaries ensures our client’s content will educate, persuade and convert, strengthen brand goals across owned, earned and paid channels.
The campaign generated a whopping 1002% increase in clicks, a 1073% increase in visits and a 73% CTR. Safe to say we smashed our targets!
THE CHALLENGE
Our research showed that many Business Banking clients were unaware of our FX solutions. Enter HSBC Currency Zone, a new proprietary HSBC platform for currency conversions.
We launched a SEM (Search Engine Marketing) campaign to raise awareness and drive engagement and set high KPI targets for clicks, CPC, CTR, visits, and return visits based on previous benchmarks. The results massively exceeded expectations; achieving a 1,002% increase in clicks, 90% lower CPC, and a CTR higher by 73%, significantly boosting website visits, and quadrupling the return visits rate.
The campaign also aimed at driving leads and ended up generating 300% more than planned. The ROMI (Return on Marketing Investment) we achieved was a whopping 530% increase against the target. The success of this campaign led to its expansion through the addition of localised translated keywords in key markets, as well as currency specific terms linking directly to the currency specific pages.
We’re glad to say the campaign exceeded all our benchmarks by generating high levels of engagement with the HSBC Currency Zone platform, and greatly increased the awareness and interest in our FX & Payments solutions.
‘BEST METAVERSE COMPANY’ NOMINATION
In partnership with Creative Content Works (Part of the Ride Shotgun Group)
Our creative thinkers and tech innovators specialise in hyper-realistic CGI, 3D Modelling, VFX, VR/AR/Mixed Reality and as well as strategic campaigns that are the lifeblood of modern brands. This background in CGI and Digital Twin Technology sets the foundation for what’s possible in the Metaverse.
We’re thrilled we’ve been recognised for our innovative marketing solutions that are truly unique in helping to keep our clients at the forefront of the industry with “Metaverse Ready” Content, CGI and interactive content.
THE FUTURE. DELIVERED TODAY.
Our entry is fuelled by a forward-thinking approach, ensuring our clients not only stay ahead but lead the industry with Metaverse Ready Content. Ready whenever they are, we’re geared up to explore the endless opportunities the Metaverse holds in its 3D realms.
In our entry, we highlighted that in the past 18 months:
- We have scaled 3D scanning and our photogrammetry pipeline to create 1,000’s of Metaverse Ready 3D Models every month using sophisticated hardware, software and custom automation.
- Our physical based rendering scanner evolved to the next iteration of hardware giving the production team the ability to create visually rich, photoreal “digital twins” of their products and surfaces. Making exact digital replicas of the original products
- We have built strategic partnerships with leaders in Real-time Streaming and 3D Content Creation Tools such PureWeb, 8th Wall and Unreal.
- Delivered Keynote Presentations on the Metaverse at eCommerce Conferences nationwide.
- Finally, we produce millions of images at speed and scale – without compromise, helping one of our customers to serve 11.7M product combinations on demand.
This is only the beginning and why we feel we’re a front-runner for the “Best Metaverse Company”.
ENTRY HIGHLIGHTS
For obvious reasons, we can’t share all the work included in our entry but here are a few highlights:
ZENTIA’S 3D PRODUCT CONFIGURATOR FOR SPECIFIERS
Zentia sought our expertise to build a 3D product configurator allowing users to visualise, design and personalise their products in a wide range of interiors. Read the full case study here.
OVER 11 MILLION IMAGES DIRECT TO THE MARTECH STACK
We created a bespoke API-driven solution to power Silentnight’s online bed builder serving 11 million assets direct to their MarTech stack. Saving storage, time and manpower. Check out the full case study.
THE DRUM AWARDS 2023
The Drum Awards Festival will take place from Monday, November 27, to Friday, December 8. The event will bring the best in class from across the industry to The Drum Labs, their very own bar, event and film studio in central London.
The ceremonies will also be broadcast live to a global audience on thedrum.com.
Fancy it? For more information on how to attend, visit The Drum Awards website visit: thedrumawards.com.
RIDE SHOTGUN
We take immense pride in our team’s continuous achievements – a team who constantly delivers on expert knowledge and execution. Our joined-up approach means no opportunity is ever missed to do better, work smarter and achieve more for your brand than ever before.
A new campaign on the horizon?
Let’s chat about how we can help.