Funkin Cocktails Boost Sales by 23% with TV Ad
Funkin Cocktail brought onboard Ride Shotgun to make waves in the 'Ready to Drink' market, skyrocket sales and supercharge their brand's visibility.
About Funkin Cocktails
Funkin Cocktails, the UK’s leading cocktail brand, makes great tasting, bar-quality cocktails available anywhere. Born in London in 1999, Funkin was the pioneer in crafting 100% natural fruit purées, syrups, and cocktail mixers. By sourcing only the best sun-ripened fruit worldwide, Funkin make delicious cocktails that are enjoyed in bars and homes nationwide. As an award-winning brand, Funkin Cocktails stands tall on product excellence and innovative solutions.
Funkin Cocktails wanted to grow its awareness and market share by maximising sales through its off-trade, on-trade as well as their Direct-to-Consumer eCommerce website in the run up to Christmas. Eager to capitalise on booming demand in the UK ‘ready-to-drink’ market, they brought us on board. We were set the challenge to create an attention-grabbing Christmas TV advert in just six weeks to maximise the potential sales opportunities during the bustling festive season.
Answering the brief, we crafted TV ads strategically placed in spots across TV, VOD, Display, and Social Media. Our vibrant, attention-grabbing creative kicked off with a mouthwatering shot of the cocktails amongst festive garlands and garnishes, emphasising the message that Funkin Cocktails are ‘Best Served Together’. The campaign made waves on Channel 4, Sky, and ITV, spotlighting their ready-to-drink Passion Fruit Martini, our unique twist on the classic Pornstar Martini.
From the initial creative spark, to the shoot and post-production, we smashed all these goals ahead of schedule in just five weeks. The ad lit up screens throughout Christmas, and sales figures flexed serious muscle, maintaining robust performance not just during the holidays but well beyond.
Rapid Launch in Just 6 Weeks – Blending agile production planning and daring creative, we were able to react at breakneck speed – faster than a lead ‘above the line’ agency.
High Impact Creative – Crafted a visually stunning TV commercial at a fraction of traditional costs, making heads turn and leaving competitors in the dust.
10% Surge in Brand Love – Amped up brand affinity and awareness by a solid 10%, paving the way for a substantial sales boost.
We’re thrilled with the results since we launched our creative Christmas TV ad. The creative team have managed to capture the spirit of sharing great tasting cocktails at home.
What’s more we’ve since seen a positive impact on our brand affinity and had a 23% uplift in sales. Given the results, we look forward to working with Ride Shotgun again in the future.
- Ben Anderson, Marketing Director at Funkin Cocktails