Making JELD-WEN the solid choice
Engaging with customers to drive product awareness.
Awareness of JELD-WEN’s internal solid core door range was low, with customers completely unaware of the difference and benefits compared to hollow core. As a result, they were selling four times more hollow core doors, despite solid core’s superior quality.
JELD-WEN wanted to create a campaign to educate consumers and raise awareness of the benefits of solid core doors to get them on their audience’s radar. The campaign needed to inspire audiences to make a decision and drive website traffic through paid social assets, display and a campaign landing page.
With a very tight turnaround and a low budget, we needed to create a campaign and supporting messaging matrix that sold the benefits of solid core – all without diminishing the hollow core range which is a big seller for JELD-WEN.
We got to work with a solid strategy and creative response that got to the core of the brief, on time and on budget. We created a full suite of content and paid activity that delivered an initial awareness push in Q4 2022, building a foundation for further activity in 2023. The streamlined and cost-efficient display and social campaign drove consumers to a landing page and then on to purchase.
- x1 Landing page
- x1 10 second DV360 Video ad
- x1 6 second DV360 Video ad
- x10 paid static Facebook ads
- x2 paid carousel Facebook ads
- x8 DV360 banners
Here’s what our client had to say:
As always, you’ve done a great job of bringing our thoughts to life.
Kate Painter , Trade Marketing Manager