It’s great outdoors
Shooting al fresco for Moda Furnishings
Moda Furnishings are a leading premium garden furniture specialist that help create versatile and luxurious outdoor living spaces. They offer high-quality ranges of rattan, aluminium and fabric furniture at affordable prices.
Needing a suite of inspiring product imagery to showcase their new 2023 range, Moda Furnishings asked our creative team to consider two production routes. Either a shoot at our four-studio, 30,000 sq. ft. facility in Leeds or at our outdoor production hub in Portugal (a mere 10-minute drive from Faro international airport). Given the nature of the products, 300+ sunny days a year and an on-the-ground expert team ready and waiting, there could only be one winner. So, we packed our bags and got ready to meet the Moda team in the Algarve…
With a tight turnaround to stick to, our Riders speedily and efficiently set about delivering a content plan that would utilise the beautiful locations whilst maximising the set number of production days.
First up, we got busy on our creative approach, with a brief to appeal to Moda’s market by achieving a high-end look and feel featuring contemporary UK styling. Our creative team worked with the brand’s existing brand look, their trends and Moda’s product development team to produce a ‘look book’ directing styling and art direction for each stage of the shoot.
Before leaving the UK, we then meticulously prepped everything in readiness for our two production teams to hit the Portuguese soil running – including an itinerary, shoot schedule, product list for each location and allocated time slots for the entire 4-day shoot.
Our production team also started coordinating product shipping logistics, sending a 40ft lorry loaded with Moda’s products and Ride Shotgun’s photography equipment – all arriving at our Portugal Hub within 5 days of collection.
Working at pace without sacrificing precision, from shoot to project delivery including retouching, renaming and organising, the shots took just 150 crew days.
The results? Over 100 inspiring lifestyle images and150 cut-outs delivered, plus a very satisfieto* client.
*’satisfied’ in Portuguese
Ride Shotgun were an absolute pleasure to work with, they understood the creative brief perfectly and made the process a joy. Many products sold out within the first few weeks of launch selling ahead of our forecasts.
Ella Broughton , Commercial Director